Our Work at NMKV
NMKV undertakes the responsibility of creating a new vehicle model by assuming its role as a key player in the field of product planning / development management. This report introduces how a new model is created and introduced to the market. It covers interviews which unfold some exciting behind-the-scenes stories about a pair of new exclusive models made debut in 2019 and looks into the development phases starting from the product planning to actual production.
1. NMKV, Nissan Motor, and Mitsubishi Motors Initiative
Pioneering the alliance - a new challenge of the Three
2. Product Planning
Goal of NMKV product planning – fulfilling both requirements from Nissan and Mitsubishi, and customers’ needs
3. Product Development
New Scheme faces a big challenge: what are the sub-processes of product development?
Digital phase: make plans into a concrete shape
Physical phase: smooth communication is a key to success
4. Production
Manufacturing processes begin amid product development stages
Roles of Mizushima New Kei-car Promotional Office - securing the area between "third baseman and shortstop"
The Three holds kickoff rally for Mizushima Plant production
5.Conclusion
Production launch at Mizushima: a challenge in assembling prototype on mass production line
Pioneering the alliance - new model makes big market debut
