Fusion for Innovation

Nissan Motor and Mitsubishi Motors.
Japan's two representative auto makers partnered to establish the first joint venture in Japan's automotive industry: NMKV.

Each of the two companies has gained experience, produced results, and acquired wisdom over their long history. Those elements are all brought together, smoothly and firmly fused into one, and transformed into innovative cars by NMKV.

Fusion for Innovation
With these words in our heart, we at NMKV move vigorously forward with the next generation of automobile craftsmanship.

Junichi Endo, President and CEO

Message from the CEO

NMKV is a joint venture between Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation established to specialize in the planning and development of Kei-cars. As such, we are a highly unique company of a type never before seen in Japan. We inherit the genes of both companies, and fuse together the experience and knowledge that both have cultivated. Our mission is to serve as a catalyst for both companies to make 1 + 1 = 3, or even 5, and accomplish things that were not possible for the companies to accomplish individually in the past.

Since its establishment, NMKV has already planned and developed two Kei-car models, both of which have been launched under the respective brands of Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation. Through these models, NMKV has successfully fused the strengths of both companies and rolled out competitive products in the market, thereby earning strong support from customers.

With their high economic performance, mobility, and convenience, sales of Kei-cars have continued to increase. NMKV intends to create a new market by planning and developing more evolved and attractive products with an eye toward meeting the diversifying needs of the customer, addressing new forms of energy, and targeting the global market going forward.

It is a significant challenge for a joint venture with limited personnel such as NMKV to engage in the development of automobiles from the earliest stages. However, as colleagues who have developed differing systems of values come together, respect that diversity, and create new value, we strive to solve problems in a positive manner and achieve success. We will further upgrade and expand our collaboration with Nissan Motor Co., Ltd. and Mitsubishi Motors Corporation along with our internal systems, as we continue to take on fresh challenges at all times. As we do so, we hope that you will expect great things from NMKV.

President and CEO
Junichi Endo

Our Vision/Mission

The NMKV Vision - Three Corporate Principles

Enrich people's lives through our business.

Maintain clarity and conciseness in all we do, and increase the openness and transparency of our activities.

Respect diversity and conduct business from a global perspective.

The NMKV Mission

We at NMKV will consolidate the experience and knowledge of both parent companies to create attractive and
innovative products.

We will accomplish this through flexible out-of-the-box thinking and
an agile ability to put ideas into action.